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Content Specialist

1 - 3 YearsBengaluru

Posted: 14 days ago

Job Description

Roles & Responsibilities:
Work with the Brand Marketing team to create engaging communication for consumers.

Provide content and creative ideas for brand & product E-mailers, CRM E-mailers, in-app notifications, overall communication for ad campaigns (print, TV, digital, and BTL), write copy and content for marketing collaterals such as Ads, brochures, newsletters etc.

Update website and collaborate with designers to improve user experience.

Work closely with the PR team/agency to strategize and plan focus areas for PR.

Draft PR notes & responses.

Come up with relevant and topical posts and publish them on the social handles (For India, and other international markets).

Write blogs, articles, create templates, travel guides, and product-related communication

Create content calendars

Display in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, etc.) and how each platform can be deployed in different scenarios to generate revenue.

Expertise in Copywriting
Excellent spoken and written English
Marketing/corporate communications background preferable
Experience with Social Media postings, creating content calendar for Blogs/Social Media.
Strong understanding of current online marketing concepts, strategy and best practices.

Salary: Not Disclosed by Recruiter
Industry: Internet / Ecommerce
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Creative
Role: Copywriter
Employment Type: Permanent Job, Full Time

Desired Candidate Profile

Please refer to the Job description above

What do we do?
redBus is the largest OTA in India in transaction volumes (with the exception of the monopolistic IRCTC). It is the pioneer in the online bus ticketing industry with a dominant market leadership. Since inception, over 50 million bus tickets have been transacted on redBus and its platforms.
In the last year or so, redBus has been recognized with the following awards:
* Most Innovative Company of the Year - 2014 by Business Standard
* Innovation in Travel: Mobile - 2014 by eyefortravel
* India's Most Trusted Brand Awards - 2015
As per the Brand Trust Report - India Study 2015, redBus has recently been rated as the "Most Trusted Online Bus Booking" brand and is the topmost brand in the online travel category.
With its large base of transacting and loyal users, redBus is well positioned to cross-sell other travel products, namely Hotels and Packages, to the bus traveller. And be identified as a multi-product travel application. For Packages with bus as the mode of travel, the market is very large with very little organized online presence, which also represents a big opportunity.
The objective for ibibo Group is to emerge undisputedly as the largest online travel business in India, spanning many travel categories through its portfolio businesses - redBus, goibibo and travelboutiqueonline.
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Contact Details

Recruiter Name:Vidhyadhar